There is a wide variety of promotional bags available and they are ideal for both personal and business promotions. The common form of the promotional bags are tote bags, backpacks; messenger bags, laptop bags, cooler bags, drawstring bags, paper bags etc. Here is an overview of these different styles of promotional bags:Here is an overview of these different styles of promotional bags:
Tote Bags
Promotional bags come in different designs and types, but tote bags are among the most popular designs of bags. These bags have large interned compartments and come with a facility of straps to be worn round the neck. These bags are available in many types such as the traditional drawstring totes which have no tops or lids, totes with zippers and washable canvas totes. They are quite spacious to accommodate items such as notebooks, bottles of water, and other related items associated with a conference or trade show hence they can be used as conference or trade show promotional bags. While the logos or other marketing messages can be printed on the front sides of the tote bags, they can also be printed on the sides of the tote bags as well.
Backpacks
Backpacks are ideal for promotional campaigns particularly to the learners as well as the sporting fans. The material used in construction of these bags also has padded shoulder straps to make wearing the bags comfortable Besides, these bags have multiple pockets; internal and external ones to ensure that items are well sorted. Current trends of giveaways include two-strap backpacks, mini backpacks, and drawstring backpacks. It is common for brands to place their branding on the external pocket on the front of the backpack in screenprinting. Backpacks offer a large advertising media billboards that can contain various messages and creative logos that can capture the attention of a viewer.
Messenger Bags
It has a cross body strap that is worn across the chest resting on one shoulder for convenience. These bags are slightly more formal than backpacks and open and close with flaps, and contain multiple compartments that are suitable for keeping items such as laptops, tablets, notebooks, etc. There are basic laptop messenger bags, fine leather messenger bags with logo on them, and canvas colored in such a way to match a company’s colors. Messenger bags are ideal for promoting at business seminars, business meetings, or for products that will interest the targeted people in business, students and businessmen who have to carry their devices.
Laptop Bags
Laptop bags are also designed as carrying cases for laptop computers and such complementary products as headphones, chargers, and batteries. It has padded main compartments of an appropriate dimension to allow most standard laptops to fit in. Some also come with organization compartments for chargers, power banks, mouses, pens and other tech. These are especially suitable for branding industries that involve remote working and technology such as the software development sector. The broad laptop bags are usually rectangular or box-shaped, leaving enough room for a large logo on the front and sideways.
Cooler Bags
Cooler bags are bags accompanied by insulating qualities which are useful for food, beverages and other perisheable items that need to be transported. Promotional cooler bags are perfect for food producers, grocery stores, restaurants, liquor producers, or any business that sells food to be eaten outside, barbeque items or anything that promotes picnicking and outdoor activities. Such bags have an insulating foam and water-resistant lining that helps maintain the interior cold for hours without dripping. They exist in different types such as the basic lunch bags, advance thermoelectric cooler bags and the flexible cooler packs which can be fit into backpacks. Build the cooler bags with interesting pictures of mouth-watering food items, cool drinks, and other images that depict the summer.
Drawstring Bags
A drawstring bag is a small and thin bag that has a top that is closed by a piece of string or ribbon. They are mostly larger and spacious enough to accommodate most of the requirements that are needed. These bags are among the cheapest of promotional items, and can be very useful for distributing at conventions and other large gatherings. This is because customers can use the drawstring bags for gym wears, travel items, school items, travel accessories, and beach essentials among others. All the panels sides give allowance for bright colour prints that are visible at a distance with a message imprinted on the freebie bag from the company that was of practical use.
Paper Bags
As well as ordinary carryout paper bags, these products can be effectively used as promotional items for various retail stores, groceries, boutiques, etc. They have that old school brown kraft style and comes with rope handles accompanying a large, rectangular base. There is an option of the number of handles and sizes of the paper bags, and logos of the brands can also be printed on both sides of the same bags. The shoppers themselves are likely to reuse the paper shopping bags for years for gift bags, lunch bags, wastebasket liners, and other uses – creating multiple impressions for the brand that provided them. The study reveals that paper bags are preferred by the customers as they have high perceived value than the plastic bags and also has positive sustainability effects.
The right promotional bag aids in the creation of brand visibility, and leaves a great impression on any marketing eventuality, campaign or drive. Take into account the intended audience and situations, and then look for bags in the styles that are suitable for the brand’s persona. It should also have more effective stand-out colors, prints, textures and very prominent logos. By the foregoing, it means that there are variety of styles to select from and in essence, the possibilities of turning these useful freebie into mobile billboards are endless.